Updated: Oct 2, 2020
Sudbury bucks the trend as 15 new businesses launch in town amidst COVID-19
*Edit 02.10.2020 - a local business have reminded us that 15 new businesses have launched amidst COVID-19, not 14 as previously stated. Please read on to find out more, and thank you for supporting local!
Throughout the COVID-19 pandemic Sudbury’s independent businesses have reacted with incredible energy and creativity to stay connected to their existing customers and reach new audiences.
Some were on the brink of launching their new ventures just as lockdown forced them to close their doors. Most reacted quickly in moving their businesses online, setting up delivery and collection services and embracing social media to keep in touch with regular and new customers alike.
Ellie Stock Bishop, the owner of Nell & Green Botanics on East Street comments:
“Our new shop had only been open 2 days when the Government announced lockdown. We embraced the opportunity to invest in our online presence, build our e-commerce platform, free local delivery service and build our social media – we wanted to get our name out there.”
“The online response was incredible, as was the demand in our delivery service. Being included in Sudbury’s Virtual High Street also drove custom our way so we were grateful to be promoted on this free platform.”
“Shopping habits have changed, and yes many choose to shop online but from our recent experience there is still a huge demand in bricks and mortar stores. Many of our customers found about us on Instagram or the Virtual High Street but now visit and buy from our store regularly. As well as buying our products, our customers want advice, interaction and to see our stock in the flesh.”
The interplay of an active online presence and the personal touch of having a high street store seems to be the way forward for many businesses. For many of our longer standing high street retailers, recent investment in an increased online presence illustrates that COVID-19 has been a catalyst for many businesses to embrace the digital side of their business.